Morrisons’ interim results: past year’s challenges
Morrisons invests £19M to keep business fresh
Morrisons invested £19M in the business to speed up the supply of fresh produce and keep it cooler for longer, in August.
It plans to spend £7M at produce processing sites at Cutler Heights in Bradford, Thrapston and Gadbrook and £12M on chilling facilities in all stores.
The investment was part of a bid to keep ahead of competition from discounters Aldi and Lidl.
Morrisons said it would achieve the goals of the investment through speeding up processing and distribution and improving chilling facilities in stores.
“The investment in store will help develop a clear system to identify all products that need to remain chilled,” said a spokeswoman for the retailer. “We have always had a lot of refrigeration compared to the discounters but now we’re improving it.
“All stores will now have new chilling facilities to ensure they can get the right produce at the right time of year – and it’s excellent quality.”
Morrisons expects the investment to be implemented by the end of the year.