Top food shopping trends by 2020
Eight top food trends will dominate European shoppers’ buying habits by the year 2020, Spanish research organisation Azti-Tecnalia predicted this May.
The top three trends will be: demands for transparent, attractive and accessible information, products that offer multi-sensory experience and what the researchers term “Slowcal” – or greater awareness of the impact of food choices.
Sonia Riescom, researcher with Azti-Tecnalia, told FoodManufacture.co.uk: “Detecting and analysing these trends means understanding the market – current and future, and anticipating future demand.
“Understanding the trends will help to detect business opportunities, new niche markets and anticipate the competition. It allows the incorporation of the consumer in the early stages of the design of new product concepts.”
The other top trends predicted are listed here.