Brand

Clive Black: Shrinkflation shows a complete misunderstanding of how consumers connect with brands

‘Shrinkflation’ damages food brand reputations

By Noli Dinkovski

Shrinkflation is a “dangerous strategy” for manufacturers of branded products to embark upon, as it shows a complete misunderstanding of how consumers connect with brands, a leading food and drink analyst has argued.

Raisio has sold its confectionery business to Valeo Foods

Poppets owner to sell off confectionery business

By Gwen Ridler

Finnish food group Raisio, owner of the Poppets and Fox’s Glacier Mints brands, has sold its confectionery business to Ireland-based Valeo Foods in a deal worth €100M (£88.6M).

Iceland Foods's row with the Iceland government showed firms must do more to protect their brands (Danrak)

Iceland vs Iceland: Start-ups must protect brands

By Matt Atherton

Food and drink start-up businesses must use distinctive names and logos to protect their branding more effectively, urged Roythornes solicitor Lizzie Walters, after Iceland Foods’s row with the Icelandic government threatened to reach boiling point.

Rick Pendrous: the Unilever/Tesco Marmite row is a sign for things to come

Marmite and Toblerone point to trouble ahead

By Rick Pendrous

The recent spat between Unilever and Britain’s biggest retailer Tesco over the Marmite brand owner’s attempt to raise its price, was a clear sign of things to come in life after the Brexit vote.

Diageo used smart technology to advertise Pimm's during summertime

IGD's Big Debate Conference

Smart tech key to boosting sales: Diageo boss

By Matt Atherton

Smart technology – including temperature-sensitive billboards – and inspired Twitter marketing have “significantly” boosted sales, claims drinks giant Diageo.

The Black Farmer brand was founded by cancer-survivor Wilfred Emmanuel-Jones

The Big Interview

The Black Farmer: Brand of Plenty

By Noli Dinkovski

Having survived cancer, The Black Farmer is on a mission to boost sales, reports Noli Dinkovski.

Sprite was accused of sexism in its advertising campaign

Sprite’s ‘brutally refreshing’ ad sparks sexism row

By Matt Atherton

Sprite’s latest advertising campaign sparked claims of sexism on social media, after the brand used slogans including ‘She’s seen more ceilings than Michelangelo’, and ‘You’re not popular, you’re eas’”.

Hostess Brands has been sold to The Gores Group (Image taken from Flickr/Sharon)

Hostess Brand sold again to go public

By Matt Atherton

Hostess Brands – the maker of snack cake Twinkies – has been sold to the private equity firm The Gores Group, with a view to making the company public later this year.

Top that: Coca-Cola was the highest placed food or drink brand on the top 100 list

Food products make Top 100 Authentic brands list

By Michelle Perrett

Coca-Cola, Nestlé and Lindt are the top three food and drink brands, to make it to the Global Authentic 100, an annual list of brands ranked by consumer perception.

Aldi is in the sights of the multiples

Multiples take the battle to the LADs

By Rick Pendrous

Aldi is beginning to face stiffer competition from fellow limited assortment discounter (LAD) Lidl and from the value-based multiples Tesco and Morrisons, according to city analysts.

Children's health remains a big concern

It's not all child's play

By Michelle Knott

There’s double health trouble on the horizon for Europe's youngsters, as Michelle Knott discovers

British food brands dominate UK consumers’ baskets

Home-grown brands popular among Brits

By Laurence Gibbons

Six of the 10 most popular food and drink products in the UK are based there, according to data from Kantar Worldpanel.

Free-from food manufacturers had to build brand loyalty, said Varjonen

Vitafoods 2015

Top four tips to succeed with free-from

By Nicholas Robinson

Free-from food and drink manufacturers must defend themselves against fickle consumers if their brands are to remain successful in one of the fastest growing markets, experts have urged. 

Morrisons' new boss could 'galvanise' the troubled retailer, said Shore Capital

Morrisons boss ‘could galvanise’ the retailer

By Michael Stones

Morrisons new boss David Potts “could galvanise” the troubled retailer, according to City analysts less than two weeks after he took over the role of chief executive from Dalton Philips.

Robinson: brands are 'becoming commodities that are traded for a share price'

Spar UK boss highlights threat to brands

By Rod Addy

Food and drink brands face losing their integrity as firms unconcerned about their values buy and sell interests in them for profit, according to top retail bosses.

Four famous food faces – in pictures

Four famous food faces – in pictures

By Laurence Gibbons

The identity behind four well-known faces that have become inseparable from big food brands has been flagged up by LabelsPlus.

It's in the bag

It's in the bag

By Rod Addy

Two things strike you as soon as you begin to engage Intersnack md Richard Robinson in any conversation about his background. The first is that, although he is relentlessly positive, it is in a way that's not the least bit irritating. His is a quiet,...

Meat processers are missing opportunities to promote their products, according to Streeter

Meat packaging `misses brand opportunities‘

By Mike Stones

Unimaginative meat packaging misses significant opportunities to promote brands, improve customer service and cut waste, warned Andrew Streeter, research fellow at market intelligence firm Datamonitor.

McMoy's is the fourth largest salted snack brand in the UK

UB quiet on salty snacks sale as sector rises

By Freddie Dawson and Mike Stones

Jaffa Cakes maker United Biscuits (UB) has dismissed reports that it is preparing for the sale of its salty snacks business – ascribed a £500M price tag by some commentators – as “market speculation”.

Rebranding brings cheer to beer

Rebranding brings cheer to beer

Oxfordshire-based brewery Loddon has undergone a complete rebranding exercise with the assistance of brand and packaging design consultancy We Are Pure.

Going continental: R&R Ice Cream's James Lambert has added a German firm to his growing European portfolio

R&R Ice Cream acquires German rival

By Freddie Dawson

Europe’s largest own-label ice cream manufacturer, R&R Ice Cream, has continued its expansion on the continent with the acquisition of German ice cream manufacturer Durigon Gelato.

The pie's the limit for Yorkshire food promotion

Regional food agency boss steps down

By Mike Stones

The regional agency promoting Yorkshire’s food businesses is searching for a new ceo to replace Jonathan Knight who will leave his role before the end of the year.

Princes ponders ways to can Fray Bentos

Princes ponders ways to can Fray Bentos

By Ben Bouckley

Princes says it is “actively considering” options regarding the disposal of former Premier Foods canned pies business Fray Bentos.

Brand Cellar eyes food brand sellers

Brand Cellar eyes food brand sellers

By Anne Bruce

Brand rescue company Brand Cellar says it has had multiple enquiries from the confectionery sector as it builds its profile in the food industry.

Zetar boss plans premium own-label push

Zetar boss plans premium own-label push

By Ben Bouckley

Zetar says its key focus over the next three years will be to drive sales of premium private label and branded products across both its confectionery and snacks divisions.

Own-label growth: Opportunity or threat?

Own-label growth: Opportunity or threat?

By Ben Bouckley

Increased penetration of own-label products within the UK retail sector will pose new challenges to branded food manufacturers in coming years, according to a recent webcast by Trace One and Planet Retail.

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