Brand

Clive Black: Shrinkflation shows a complete misunderstanding of how consumers connect with brands

‘Shrinkflation’ damages food brand reputations

By Noli Dinkovski

Shrinkflation is a “dangerous strategy” for manufacturers of branded products to embark upon, as it shows a complete misunderstanding of how consumers connect with brands, a leading food and drink analyst has argued.

Raisio has sold its confectionery business to Valeo Foods

Poppets owner to sell off confectionery business

By James Ridler

Finnish food group Raisio, owner of the Poppets and Fox’s Glacier Mints brands, has sold its confectionery business to Ireland-based Valeo Foods in a deal worth €100M (£88.6M).

Iceland Foods's row with the Iceland government showed firms must do more to protect their brands (Danrak)

Iceland vs Iceland: Start-ups must protect brands

By Matt Atherton

Food and drink start-up businesses must use distinctive names and logos to protect their branding more effectively, urged Roythornes solicitor Lizzie Walters, after Iceland Foods’s row with the Icelandic government threatened to reach boiling point.

Rick Pendrous: the Unilever/Tesco Marmite row is a sign for things to come

Marmite and Toblerone point to trouble ahead

By Rick Pendrous

The recent spat between Unilever and Britain’s biggest retailer Tesco over the Marmite brand owner’s attempt to raise its price, was a clear sign of things to come in life after the Brexit vote.

Diageo used smart technology to advertise Pimm's during summertime

IGD's Big Debate Conference

Smart tech key to boosting sales: Diageo boss

By Matt Atherton

Smart technology – including temperature-sensitive billboards – and inspired Twitter marketing have “significantly” boosted sales, claims drinks giant Diageo.

The Black Farmer brand was founded by cancer-survivor Wilfred Emmanuel-Jones

The Big Interview

The Black Farmer: Brand of Plenty

By Noli Dinkovski

Having survived cancer, The Black Farmer is on a mission to boost sales, reports Noli Dinkovski.

Sprite was accused of sexism in its advertising campaign

Sprite’s ‘brutally refreshing’ ad sparks sexism row

By Matt Atherton

Sprite’s latest advertising campaign sparked claims of sexism on social media, after the brand used slogans including ‘She’s seen more ceilings than Michelangelo’, and ‘You’re not popular, you’re eas’”.

Hostess Brands has been sold to The Gores Group (Image taken from Flickr/Sharon)

Hostess Brand sold again to go public

By Matt Atherton

Hostess Brands – the maker of snack cake Twinkies – has been sold to the private equity firm The Gores Group, with a view to making the company public later this year.

Top that: Coca-Cola was the highest placed food or drink brand on the top 100 list

Food products make Top 100 Authentic brands list

By Michelle Perrett

Coca-Cola, Nestlé and Lindt are the top three food and drink brands, to make it to the Global Authentic 100, an annual list of brands ranked by consumer perception.

Aldi is in the sights of the multiples

Multiples take the battle to the LADs

By Rick Pendrous

Aldi is beginning to face stiffer competition from fellow limited assortment discounter (LAD) Lidl and from the value-based multiples Tesco and Morrisons, according to city analysts.

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