Home-grown brands popular among Brits
Warburtons, McVitie’s, Hovis, Kingsmill, Walkers and Cadbury’s Dairy Milk all feature on Kantar’s 2015 brand footprint, which measures the brands bought by most consumers, most often.
To find out where these brands ranked on the list and what they have done to prove successful with consumers, click through our photogallery.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said it had been an excellent year for British brands, which have beaten a number of major global names as consumer favourites.
“All the domestic brands appearing in the top 10 have worked hard to secure their positions in the ranking through targeted new product development and attention-grabbing marketing campaigns,” he said.
Playing to British strengths
Some of the most successful businesses have been playing to their British strengths, he claimed.
“As well as boosting British brands, UK consumers are benefitting from the more affordable cost of everyday items such as bread, milk and eggs, which have been continuously falling in price for nine months,” McKevitt added.
“We’ve been seeing grocery deflation since September 2014; meaning shoppers are paying less for many of their staple goods than they were last year. The average price paid for wrapped bread has fallen by 3.8% in a year and it’s evident that consumers are taking advantage of this, as Warburtons, Hovis and Kingsmill – all of which feature in our top 10 – have seen an average increase in purchase frequency of 5.8%.”
