Allinson white packs the same fibre as wholemeal
Allinson identified that its consumers - typically females over the age of 45 -are striving to give their families healthier eating options. Recognising this need, Allinson has launched High Fibre White, a white loaf with 100% of the fibre of wholemeal. Looking and tasting just like soft white bread, it is made from ultra-fine wheat fibre so, unlike other healthier white loaves, it contains exactly the same amount of fibre as wholemeal bread.
The firm has also launched Allinson High Fibre White and Wholemeal rolls. They are stamped before baking, making them easy to tear apart and are available in packs of four.
The firm's new 20-second advert features a mother and two children with the mother and oldest child teaching the youngest how to pronounce the brand name 'Allinson'.
CONTACT: Allinson
