Food and drink firms celebrate King’s coronation: NPD launches

By Gwen Ridler

- Last updated on GMT

Food and drink firms celebrate the King's Coronation with new product launches
Food and drink firms celebrate the King's Coronation with new product launches

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Food and drink firms are celebrating King Charles’ coronation with a host of new product launches, covered here in this round-up.

Royal range from Krispy Kreme

Coronation Dozen
Krispy Kreme Coronation Dozen

Krispy Kreme celebrates the coronation weekend with the launch of a trio of new doughnuts drawing on classic British flavours.

Lemon Shortbread – dipped in a smooth lemon icing, with shortcake biscuit pieces upon a swirl of vanilla frosting.

Berry Bakewell – raspberry filling and almond Kreme, iced and adorned with a glazed cherry.

King’s Trifle – a strawberry and custard filling, royal purple icing and a ‘delicate chocolate crown’.

All the doughnuts will be available through Krispy Kreme stores and select supermarkets from 1-8 May. Consumers can purchase them as a ‘Coronation Dozen’ set containing three of each of the limited-edition flavours and three glazed doughnuts.

Premier rebrands for coronation

Premier Foods are celebrating the upcoming King’s Coronation with rebrands and limited editions of some of its best-known brands.

Premier Foods Range Shot v4
Premier's coronation range

Mr Kipling has introduced for limited edition mixes and icing: Mr Kipling Victoria Sponge Cake Mix, Mr Kipling Classic Scone Mix, Mr Kipling Chocolate Cupcake Mix and Mr Kipling Vanilla Flavour Buttercream Style Icing.

Premier is also running on-pack takeovers across its core range of Mr Kipling cakes, as well as Bisto traditional gravy granules, Ambrosia Custard Cans, Bird’s Custard Powder drum and Bird’s Strawberry Trifle Kit.

Yilmaz Erceyes, chief marketing officer at Premier Foods, said: “We know shoppers enjoy limited-edition products and packaging to mark certain occasions and due to their popularity for the Platinum Jubilee last year, we are re-introducing the Mr Kipling limited edition mixes and icing and on-pack takeovers across some of our iconic and much-loved brands to help retailers and shoppers celebrate the King’s coronation.”

Popcorn flavours fit for a king

Bundle 1- Ultimate Street Party Bundle
Ultimate Street Party bundle

Premium popcorn brand Joe & Seph’s has joined the coronation celebration train with new limited-edition packaging and the launch of a quintessentially British new flavour.

Joe & Seph’s Salted Caramel and new flavour Bakewell Tart are now adorned with the Union Jack to celebrate the crowning of King Charles III.

These two flavours will also be available as part of the Ultimate Street Party Bundle that features three other distinct flavoured popcorns – Ploughman’s, Strawberries & Cream and Bucks Fizz – packed in an exclusive gift box.

The new Bakewell Tart popcorn is also available in a smaller bundle along with two other after dinner inspired flavours – Rhubarb & Custard and Eton Mess – in the Classic British Pudding bundle.

Pimm’s toasts King Charles

Pimm’s has introduced a limited-edition design of its Pimm’s No.1 bottle in time for the coronation, temporarily replacing the standard design across its 70cl and 1L range while stocks last.

Pimm's No.1

The limited-edition label aimed to ‘inspire the spirit of celebration’ through a crown-shaped illustration that features Buckingham Palace at its heart, decked with purple and gold bunting and a banner proclaiming the Coronation Edition for 2023.

Charlotte Gibbon, category marketing director, Gins, Pimm’s, Bailey’s & Non-Alcoholic, Diageo GB, said: “Pimm’s has a long association with British summertime and events. With The Coronation taking place in May, as well as events such as Wimbledon and Royal Ascot, Pimm’s is the perfect accompaniment to these moments.

“The Coronation-inspired illustration is an exciting addition to the much-loved Pimm’s No.1 Cup and we hope people make the most of these occasions and enjoy a glass of Pimm’s during the get-togethers with friends and families.”

Regal releases from Walkers

New flavours from Sensations

Walkers has launched two new flavours in its Sensations premium crisp range in the run up to the coronation.

King Prawn Cocktail and Regal Lamb and Mint feature a regal themed design which has been extended to the brand’s best-selling SKU, Thai Sweet Chilli.

Walkers hoped to tap into the growing meat and seafood potato chip flavour formats – meat flavours represent 28% of salty flavour occasions for evening snacks, while seafood has grown more than 5%.

Lynn Grant, marketing manager of Walkers Sensations, said: “It’s not every day that the nation is able to celebrate such a historical moment like the Coronation. Following value growth of +16% for Sensations in 2022’s Platinum Jubilee year, we’re launching two new limited-edition flavours to help consumers celebrate another iconic event.

“The packs allow us to support retailers in maximising the sales opportunity around the occasion with sharing formats being perfect for social gatherings.”

Sensations’ Limited Edition Coronation range is available now until the end of the Coronation weekend.

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