NPD round-up

Father's Day and desserts lead food and drink product launches

By Gwen Ridler

- Last updated on GMT

New product launches from Piglet's Pantry, Rachelli, Just Love Food and more
New product launches from Piglet's Pantry, Rachelli, Just Love Food and more

Related tags Npd Meat & Seafood Dessert Chilled

From Father’s Day treat boxes to authentic Italian desserts, we round-up some of the latest food and drink launches from the past month.

Piglet’s Pantry celebrates Father’s Day

Piglet’s Pantry is celebrating Father’s Day with a launch of the Father's Day Afternoon Tea Box, Nduja flavoured sausage rolls and mixed pie boxes.

Piglets Pantry
Piglet's Pantry box

Filled with savoury and sweet items picked from its range of iconic products, the Afternoon Tea Box comes with the choice of the addition of a bottle of Harvey’s Best Bitter.

Piglet’s has also launched the cookie sandwich – two cookies sandwiched with chocolate ganache and topped with a moustache decoration – in time for the celebration.

A number of the food firm’s other products have also received a Father’s Day makeover, including cupcakes, chocolate brownies and cookie boxes.

Managing director Jo Hunter, said: “Father’s Day is always a popular time for us. Our savoury products, in particular our pies and sausage rolls, have a very loyal following – most often from people having enjoyed them at the football or sporting venues, so it’s great that we can often that same delicious experience as a Father’s Day gift.

“Our chefs love to come up with new flavours for our seasonal ranges, so we’re excited to feature smoky flavours with the addition of ‘nduja to some of the savoury range.”


Authentic Italian Tiramisu enters UK market

Authenitc Italian flavours come to the UK

Italian premium organic dessert brand Rachelli has broken into the UK chilled dessert market with the launch of two new tiramisu products.

The two new SKUs will be available in twin packs of x2 90g portions and are available in two flavours, Classico (with Italian marsala wine) and Amaretto (with Italian Amaretto liqueur).

Amanda Burningham, Head of Marketing - Desserts at Rachelli owner EMMI UK, said: “With so much demand for Italian culture and cuisine in the UK, and with more people entertaining at home, now is the perfect time for us to enter the UK’s growing chilled dessert market.

“Rachelli is an exceptional offering, combining its authentic Italian heritage - and the craftsmanship this affords - with best-quality Italian ingredients to create deliciously indulgent, convenient desserts, which we hope will be a sure-fire winner with consumers.”

The brand also responds to the trend for Italian food and culture in the UK that continues to soar, with Italian food being the UK’s favourite cuisine and the most frequently consumed dinner, making up 11.2% of total meal occasions in 2021.

Rachelli will tap into this rising demand by offering consumers an authentic taste of Italian indulgence, something that it felt was currently underserved in major retailers.


Mr Kipling makes healthier loaf cakes

Premier Foods is launching new additions into the Mr Kipling Deliciously Good range, with three loaf cakes in Lemon, Banana, and Caramel Apple flavours.

MR Kipling
Healthier range from Mr Kipling

The new range contains real fruit, 30% less sugar similar cakes on the market and are 115 calories per portion.

Part of the Deliciously Good range, the cakes are non-HFSS compliant to capitalise on instore visibility.

Naomi Shooman – global marketing director, Sweet Treats at Premier Foods – comments: “The loaf format is incredibly popular with shoppers and our Mr Kipling range offers the great taste customers expect from the brand, with the added benefit of being healthier, a growing trend in the category.

“The launch aims to unlock more health occasion purchases such as lunchtime, afternoon snacking or as an evening treat.”



Vegan celebration cake a ‘UK first’

Just Love cake
New free-from cake is a 'first' for the UK

Just Love Food Company has launched a new vegan vanilla celebration cake in Asda stores nationwide, reportedly the first of its kind to be make widely available in the UK.

The sponge cake is free from nuts, milk and egg and contains no artificial colours or flavourings. Filled with vanilla frosting and plum and raspberry jam, the cake is hand finished with soft icing and multicoloured decorations and stars.

Just Love Food Company is one of the UK’s leading Inclusive celebration cake makers known for its allergen-safe vegan and gluten-free cakes. 

Founded in 2010 by father Mike Woods after his children were diagnosed with life-threatening nut allergies, Mike spotted a gap in the market for allergen-free cakes. Just Love is now available nationally and is seeing rising consumer demand in line with the increase in allergies, dietary needs and choices.

Woods said: “We are delighted to finally launch the cake our consumers have been asking us for.”


Four new oat drink lines in the UK

Oatly has announced the launch of four new oat drink lines in the UK across the chilled and long-life formats for the first time.

oatly rnage
Four new lines from Oatly

New Oatly Light, Oatly Semi and Oatly Whole have been designed with improved recipes to work better in drinks, cooking and baking. Oatly is also launching a ‘milder tasting’ “No” Sugars line.

All products contain no added sugar, are dairy- and soy-free and are a source of calcium, iodine, riboflavin and vitamins B12 and D.

Oatly UK general manager Bryan Carroll said: “We want to make it easy for people to swap in plant-based for dairy in their diets and that means designing products that require zero compromise on taste, performance or nutrition.

“We’re excited to now offer consumers in the UK a full range of oat drink varieties and formats that work just as great in your morning coffee as they do in your favourite food recipes.”


Fiery new Pringles flavour

Pringles Sizzl'N Mexican
Another new spicy varient in the Pringles range

Mexican Chilli & Lime is the latest addition to Pringles’ stable of spicy flavoured snacks, joining the likes of Kickin’ Sour Cream, Sweet Chilli, hot Spicy Chorizo and extra hot Cheese & Chilli.

The new flavour in the Sizzl’N range taps into the demand for spice and heat, with chilli and lime being one of the top growing flavours in the category.

The Pringles Sizzl’N range contains varying levels of heat, each ‘building to satisfy all preferences’. The range contains no artificial colours or flavours to deliver the ultimate taste sensation.

Nikki Breeze, activation brand manager, Pringles said: “Our fans have come to expect bold and exciting flavours from Pringles and the launch of Mexican Chilli & Lime is sure to deliver on this.

“The flavour is designed for those who like to explore new, adventurous tastes with a spicy twist. Our Sizzl’N range has been a huge success and we can’t wait to see what people think of this delicious addition.”

Related news

Show more

1 comment

almond milk

Posted by krishna,

This is very good post here. <a href="">Thanks </a>for taking the time to post such precious information.

Report abuse

Follow us

Featured Jobs

View more


Food Manufacture Podcast

Listen to the Food Manufacture podcast