The latest product launches in food and drink

By Gwen Ridler

- Last updated on GMT

New product launches from food and drink firms
New product launches from food and drink firms

Related tags Npd Dairy Snack

From rum distilled at sea to christmas pudding ice cream, we cover some of the latest new product launches from food and drink firms.
Golden Tide
Golden Tide rum will be distilled at sea

Rum distilled at sea launched

Jersey-based The Tidal Rum has launched Golden Tide, the ‘world’s first’ rum to be distilled at sea.

The distiller has collaborated with P&O Cruises to open the rum distillery on board its newest ship, Arvia from December 2022.

A 50-litre still known as Aurelia will be housed in the distillery, which will distil the Golden Tide rum as the ship travels around the Caribbean. The finished spirit will then be able to be enjoyed neat or in cocktails at the bars on Arvia and will also be sold in Arvia’s shops in bottles with a novel gold label, marked with the individual batch number.

The Tidal Rum will also recreate the recipe on the mainland with blue-labelled bottles, also available to buy on board Arvia.

Harry Coulthard, co-founder of The Tidal Rum, said: “With this new rum, we wanted to bring together the finest rums of the Caribbean with the fresh notes of coastal botanicals from the shores of Britain’s islands.

“Whether you’re taking your first sip while enjoying a stunning island horizon or a beautifully crafted cocktail in Anderson’s Bar, Golden Tide Rum has all the ingredients of an unforgettable P&O Cruises holiday.”


Christmas is coming to Bymor Ice Cream

Bymor ice cream
Christmas Pudding ice cream launched for the season

North Yorkshire-based Bymor Ice Cream is celebrating the festive season with the launch of a new Christmas Pudding flavour ice cream.

Available in both 1 and 5 litre tubs, the ice cream is made with rum & raisin, apple, sultanas, glazed cherries, mixed spices and ginger.

Sales and distribution manager Heather Wilson said: “We love to create new flavours of our award-winning ice cream and with Christmas on the horizon, the team was excited to develop something festive.

“Christmas pudding is traditionally enjoyed at this time of year, so it was an obvious choice and the ice cream is delicious by itself or served as an accompaniment.”


The latest launch in Mega Loaf range

Yorkshire Baking Company expands Mega Loaf range

Baked goods manufacturer Yorkshire Baking Company has expanded its Mega Loaf range of cakes with the launch of the Lemon Crunch Mega Loaf.

Hot off the heels of its Sticky Toffee Mega Loaf, the latest addition to the baker’s portfolio comes in response to a growing demand for the range.

The Lemon Crunch Mega offers a soft madeira cake with a tangy lemon flavour, finished with nibbed sugar.

Arainn Cleland, sales director of Yorkshire Baking Company, said: “Given the ongoing success of our core Mega Loaf range, we are delighted to be introducing a sixth addition to the Yorkshire Baking Company family – the Lemon Crunch Mega Loaf. Keep a look out for further additions coming soon.”


New launch in Gordon’s RTD range

Gordons Pink Gin & Lemonade_250ml
New RTD from Gordon's

Diageo has launched a new ready-to-drink (RTD) to its Gordon’s gin brand.

Gordon’s Premium Pink Gin and Lemonade (5% ABV) is available in a 250ml format across Tesco and Waitrose stores and rolled out across wider retailers and wholesale from early next year.

The new launch will be available as a single slimline can with ‘vibrant pink packaging for strong on-shelf appeal’.

Jessica Lace, head of Gordon’s at Diageo GB, said: “Following the success of Gordon’s Premium Pink and knowing the huge opportunity within the RTD category, we were keen to replicate the popular Gordon’s Premium Pink & lemonade in an accessible format for more consumers to enjoy.

“The launch of Gordon’s Premium Pink Gin and Lemonade ready-to-drink RTD does exactly that and places the brand at the forefront of emerging trends. We’re excited to be offering the high-quality, vibrant liquid in a convenient format that shoppers can enjoy and that retailers can capitalise on.”


10 Acre
Five new flavours in the 10 Acre relaunch

10 Arce relaunches with HFSS crisps

Snack manufacturer 10 Acre has celebrated its relaunch into retail with an all-new range of HFSS compliant, vegan, hand-cooked crisps.

Free-from all major allergens and containing ‘30% less fat compared to traditional fried crisp brands’, the new range will launch with five flavours: Cheese & Onion; Fried Chicken; BBQ Beef; Sea Salt; and Cheesy Chilli.

Developed to stay ahead of the Government’s restrictions on the promotion of foods high in fat, salt and sugar (HFSS), the snacks have been promoted for their ability to be display anywhere within a retail environment.

Robert Strathern, co-owner of Fairfields Farm Produce – which makes the 10 Acre brand – said: “We’re incredibly proud to launch 10 Acre’s new range into the market. We’re never ones to shy away from a challenge, so when the new HFSS legislation was announced, everyone thought it would be impossible to have a fried crisp that would not compromise on flavour, yet here we are.

“The new 10 Acre branding gives a subtle nod to nature and sustainability, with hand-illustrated graphics across the range, marking our commitment to being carbon neutral and running the farm for the benefit of the future, not just for now.”

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