The latest food and drink plant-based product launches

By Michelle Perrett

- Last updated on GMT

The latest food and drink plant-based product launches

Related tags Npd Supply chain

Food Manufacture looks at some of the latest food and drink product launches in the plant-based and vegan category, including Meatless Farm, Seabloom, Richmond, Innocent and Sheese.

Vegan ‘Tuna-Free’ Flakes 

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Seabloom, the plant-based seafood brand,  has launched its tuna-fish alternative into retail. 

There are two flavour varieties in the new range, Olive Oil ‘Tuna-Free’ Flakes and Lemon ‘Tuna-Free’ Flakes, which are in the frozen department. The product is also currently being developed into chilled form by the brand. 

The tuna alternative is also high in protein, omega 3, and iodine and contains no gluten or mercury, making them suitable for children and pregnant women. 

It is with made with pea protein, organic Scottish seaweed and nutrient-rich flaxseed oil.  

The Seabloom ‘Tuna-Free’ Flakes range can be used in the same way as regular tuna, in salads, sandwiches, tacos, on pizza, and added directly to hot dishes such as pasta and sauces straight from frozen.  

 

Richmond limited-edition Meat-Free Sage and Onion Sausages

Richmond, has announced the addition of new limited-edition Sage and Onion Sausages to its meat-free range, ahead of the festive season.

The seasonal flavour will be available from September until March 2023.

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The new flavour follows the success of Richmond’s Meat-Free BBQ Sauce Flavour Sausages, which were launched earlier this year and are now the fifth best-selling sausage in the category. 

Richmond’s Meat-Free range has seen significant expansion this year.  In April, the brand announced four new meat-free products, including Richmond Meat-Free Back Bacon and Richmond Meat-Free Deli Slices. 

“Richmond’s Meat-Free range continues to go from strength to strength, so we’re delighted to bring a new twist to our Meat-Free sausages, offering even more choice to consumers looking to bring meat-free options to the dinner table. As the evenings draw in earlier, Sage and Onion is the perfect flavour combination for those hearty family-favourite winter meals – from roast dinners to bangers and mash,”​ said Chris Doe, marketing controller at Pilgrim’s Food Masters. “

 

Sheese expands with new variants

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Sheese’s range dairy-free, vegan cheeses continue  to grow with the launch of Mighty Melter and The Italiano. 

Mighty Melter slices are a Red Leicester-style plant-based cheese and The Italiano is a mix of plant-based mozzarella and Cheddar-style dairy alternatives.

Nigel White of Bute Island Foods said: “With nearly 40 different varieties, including the new Mighty Melter and Italiano, we offer consumers a vast amount of choice when it comes to vegan cheese.”

The dairy-free vegan range is available in a range of supermarkets including ASDA, Tesco, Sainsburys, Waitrose and Ocado. 

He added: “We put this sustained growth down to the heritage of the brand, its reputation, quality and our dedication to developing new products for both vegans and non-vegans, as they seek non-dairy alternatives for their plates.”

 

Meatless Farm launches Christmas products 

Meatless Farm is extending its range to capitalise on the festive season sales with two brand new products - Meatless Chipolatas and a Chickenless Roasting Joint.

The pack of 12 chipolatas will replace the brand’s original six pack of sausages while the chicken roasting joint is designed to offer something new for the category.

The Meatless Chipolatas are rich in pea protein, low in sugar, gluten free, soya free, a source of fibre and are ready in just eight minutes from chilled. 

Building on the successful launch of Meatless Farm’s Chicken Breast earlier this year, the Meatless Farm Chickenless Roast combines pea protein with parsley and sage crumb. The new Chickenless Roasting Joint, serves four and is high in protein, free from soya and low in saturated fat. 

Morten Toft Bech, founder of Meatless Farm said: “With huge competition from new and challenger brands in the category, we wanted to relaunch our popular sausage pack to a new and improved tasting chipolatas and create a versatile roast product that could feed the whole family. Both launches are quick to cook and a planet-friendly swap for the foods our nation knows and loves.”

 

Innocent drinks expands range of super smoothies for kids 

innocent drinks - blueberry whizz

Innocent drinks has expanded its range of smoothies with Blueberry Whizz, made from crushed fruit and veg, fortified with vitamin D and Iron, and with no added sugar  - counting towards one of your 5 a day

Along with the rest of the innocent kids super smoothie range, Blueberry Whizz has been accredited the “Good Choice” badge as part of the Better Health Families campaign, so parents know they are making a healthy decision for their family.  

Innocent has served over 1.5bn portions of fruit and veg to kids since it first launched its range of smoothies for kids in 2005. 

The company is continuing to expand its range to new markets and has recently launched four new recipes in France. 

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