More than 3,900 packets will be included within the scheme, which builds on the brand's existing listing with Morrisons stores in Scotland.
The UK’s first freeze-dried seasoned snack product is made with Scottish-grown produce and comes in 20g single-serve packs and four flavours: Sea Salt & Balsamic Vinegar; Sweet Chilli; Ham Hock; and Parmesan & Truffle. The pea snacks are billed as high in protein, low in fat, gluten-free, vegan-friendly and offer one of a consumer's daily portion of fruits and vegetables.
Bruce Farms supplies Birds Eye, Ribena
Bruce Farms employs 30 full-time staff across its fields and cultivates more than 10,000 acres of land, growing potatoes, peas, beans, malting barley and soft fruits amongst other crops. It was established in 1898 and is already a trusted supplier to Birds Eye and Ribena. It developed the innovative new snack, with help from freeze-drying experts in New Zealand.
The Podberry product is harvested and frozen in under two and a half hours before undergoing a freeze-drying process and is never fried. The aim is to guarantee consumers the highest level of nutrients and flavour in every pea.
“Partnering with Officedrop, and specifically their Nutribox, made complete sense in helping us spread word of our brand to relevant health-conscious consumers." said Geoff Bruce, director of Podberry.
"Our aim was always to deliver throughout the UK, and potentially beyond, so this is definitely a good step in the right direction for Podberry and hopefully the first of many partnerships nationally, big and small.”