Nestlé expands breakfast brand reach
Nestlé is bringing its Breakfast To Go range to WHSmith stores up and down the country after a successful launch in Co-op and Nisa stores.
Capitalising on the growing trend of adults eating breakfast on-the-go, the packs come in a choice of two of the manufacturer’s most popular cereals – Shreddies and Shredded Wheat Honey & Nut – and come with a 189ml carton of semi-skimmed UHT milk and a spoon.
Gharry Eccles, vice president UK & Australia Nestlé Cereals, said: “We’re delighted that it will now be available in WHSmith fridges up and down the country, in airports, train stations and hospitals where people are most likely to be on the lookout for a nutritious, tasty and convenient breakfast.”
