Biscuit manufacturer Pladis has added a new variant to its Flipz range of chocolate and fudge-coated salted pretzels.
The latest addition to the range is covered in a salted caramel coating, tapping into the popular flavour trend.
Sarah Horowitz, director of new ventures at Pladis, said: “Flipz Salted Caramel offers a moreish, sweet and savoury taste with a delicious, on-trend salted caramel twist. It is an absolute must-stock for retailers looking to unlock the £1.2 billion opportunity that the snacking category presents.
“We believe Flipz Salted Caramel will be the sweet treat that families and friends alike will be reaching for during days out, nights in and everything in-between.”