Frozen pizza brand Goodfella’s has expanding its vegan range with the introduction a Spicy Vegetable Salsa variant.
The new vegan pizza features a thin stone baked pizza base topped with spicy tomato sauce, cheddar-style vegan cheese, red and green peppers, black beans, red onion, sweetcorn, salsa drizzle and a spiced crumb.
Goodfella’s head of marketing Claire Hoyle said: “The overall trend towards flexitarian and vegan diets continues to dominate. With this in mind, there’s a clear need for vegan options in the frozen aisles, proven by the success of Goodfella’s Vegan Stonebaked Falafel.
“The product has attracted over a third of vegan pizza buyers into frozen, who did not previously shop the category. We’re excited to expand our offering with the new Spicy Vegetable Salsa variant, which includes vegan cheese and a spicy twist.”