Marmite Peanut Butter hits store shelves
Unilever has launched Marmite Peanut Butter, jumping on the back the back of soaring sales of peanut butter in the UK.
The spread hits store shelves with packaging that echoes the iconic Marmite jar in recognisable yellow and black brand colour, in a style that mirrors conventional peanut butter jars.
Marmite & Bovril brand manager Camilla Williamson said: “With the total spreads category in growth, it’s the perfect time to unleash this mind-blowing new combo to Marmite fans and really give them something to talk about. Whether they love it or hate it, we know the British public will be desperate to try it.”