Coca-Cola Great Britain has launched Coca-Cola Energy, the first energy drink under the iconic brand.
Available in 250ml cans and in two variants, with and without sugar, the drink was described as having the same taste as the manufacturer’s other Coke products. The drink contains caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine.
Javier Meza, global chief marketing officer for Coca-Cola’s Sparkling Business said: “Coca-Cola Energy includes ingredients from naturally-derived sources and a delicious and refreshing taste of Coca-Cola.
“We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.”