The aim of the investment is to increase production operations and support Tulip’s higher welfare strategy in the UK market for the coming years. As part of the investment, there will be upgrades and a change of layout to the butchering and packaging areas, including introducing new state-of-the-art machinery.
Kurt Pedersen, abattoir and de-boning operations director for Tulip, said: “Tulip, with the support of parent company Danish Crown, has invested heavily in consolidating its position as the UK’s leading higher welfare pig producer, having last year acquired the Easey Holdings pig farming operation.
“To support the increased volume of outdoor bred livestock coming through the supply chain, we have implemented some major upgrades which will help us to increase efficiency, reduce complexity and allow us to link strategically with key customers who are looking to meet consumer demand for higher welfare pork-based products.”
In addition to enhancing production operations at the site, site services have also been improved to reduce energy usage, part of parent company Danish Crown’s commitment to lead the way in developing a sustainable future for global meat production.
A new car park with capacity for 200 vehicles will be located on-site, while the loading bays will also be resurfaced to allow for smoother entry and exit and improve the delivery process. The Tulip Ashton site has approximately 600 employees .
‘Time of positive change’
Catherine Gormley, site director at Tulip Ashton, added: “It’s a time of positive change for the Ashton site. The rejuvenation of our facilities and infrastructure will help us to meet the needs of customers going forward and ensure our processes are as efficient as possible. Animal welfare and provenance is a key priority for us, and the upgrades will mean we continue to have the best practices in place, while also allowing us to deliver the highest quality of product possible.
“In addition, our workforce is delighted at the news of the investment. Improving workplace conditions for our butchers and packing teams will, in turn, help us to retain our workforce and the industry-leading skills we have here at Tulip.”
Meanwhile, last month, Danish Crown highlighted Tulip as the reason for a decline in profit in its annual results.