Wilkin & Sons have released a new range of Tiptree Reduced Sugar Jams and Marmalade to meet consumer demand.
Tiptree Reduced Sugar Jams contain 40% sugar compared with up to 67% sugar in the traditional Tiptree jams.
The range comprises seven flavours: Strawberry, Raspberry, Apricot, Black Currant, Cherry, Ginger and Orange.
Scott Goodfellow, joint md of Wilkin & Sons, said: “We have developed this range of reduced sugar jams and marmalade following feedback from consumers seeking a fruit spread with less sugar. Our plan is to offer this range to customers in the UK and to our overseas markets.”