Coca-Cola European Partners (CCEP) is to launch its first-ever range of plant-based drinks, as it looks to tap into the growing health and wellness trend in the UK.
Available in 250ml bottles, AdeZ is a dairy-free smoothie that contains seeds, fruit juices and vitamins and is designed to be consumed on-the-go.
AdeZ will launch at the end of March with three flavour variants: Amazing Almond Mango-Passionfruit; Mighty Oat Strawberry-Banana; and Courageous Coconut Berry.
Simon Harrison, customer marketing director GB at CCEP, said: “Consumers are increasingly conscious of their nutritional choices and lead busy lives – almost half are more likely to buy an item if they know the nutritional information.
“We know they are also looking for more functional drinks that taste great, which is why the launch of AdeZ in GB will provide an opportunity for retailers to meet this consumer demand.”