Vegan is to outpace organic
The popularity of vegan products would outpace organic products in 2018, claimed Eurostar.
“We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018,” it said.
The rise in the number of vegan products consumed by the British public has been driven by brands such as Pret A Manger.
“Foodie [gourmet] brands will continue to include vegan as a pillar in new product development,” said Eurostar.
