Wessanen UK’s organic food brand, Whole Earth, has expanded its nut butter portfolio with the release of Almond Butter – its first non-peanut based spread.
The launch comes at a time of continued growth for Whole Earth, with sales growing 26% year-on-year. The Almond butter category’s sales have also grown by 138% over the past three years.
Whole Earth brand controller at Wessanen UK Kirstie Hawkins said: “Whilst peanut butter sales remain in strong growth, consumers are becoming more knowledgeable and expanding their nut butter repertoire – making it an ideal time for Whole Earth to expand our portfolio.
“The popularity of almonds continues to rise and we are pleased to bring our own distinct approach to this fast-growing category.”
Whole Earth will support the launch of its Almond Butter with competitions on its social media platforms. It is also developing and sharing almond butter recipes to help demonstrate the flexibility and diversity of the spread.