Pimm’s flavoured ice lollies come to Ocado
Frozen dessert manufacturer Pops has collaborated with Pimm’s to create an ice popsicle made with the iconic alcoholic beverage.
The Pimm’s popsicle will be sold exclusively through online retailer Ocado and in department store Selfridges Food Hall.
Pops co-founder James Rae said: “We are thrilled to have partnered with Pimm’s on a product that is the epitome of summer and perfectly represents a glass of Pimm’s in frozen form.”
Pimm’s senior brand manager Elly Martin added: “Pops are the best in the business and have done a wonderful job of bringing the classic fruity flavour of Pimm’s to life in a new and exciting serve.”