Nature Valley and Häagen-Dazs owner General Mills has appointed Ben Pearman as md for its northern Europe operations.
Pearman joined the company in 2010 as regional marketing director, overseeing activities across Europe, the Middle East and Africa. He spent 15 years in marketing and commercial roles at Nestlé, Unilever and Heinz.
Pearman said: “I am delighted to be back in the UK at such a dynamic time in the food industry. We have plenty of growth to go for.”