Symington’s – owner of the Aunt Bessie’s and Mug Shots brands – has appointed Christian Boulter as its new business unit director.
He will be responsible for growing market share with key customers Tesco, Sainsbury, Marks & Spencer and Waitrose in the south of England. He will also lead Symington’s convenience strategy and customer base.
Boulter joined from Britvic Soft Drinks where he worked for over 10 years, mainly as an account director in grocery.
Chief commercial officer Matt Lee said: “I’m delighted to appoint somebody of Christian’s reputation and calibre. His experience at Britvic, Campbell and Kraft will be invaluable in forming and then delivering our new commercial strategy which will see us reinvigorate the convenience sector and our proposition.”