TYPHOO TEA
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While shoppers prefer smaller pack sizes of speciality tea, when it comes to the core Typhoo brand, the 240-pack format has grown most in popularity recently, Barratt claimed.
“With the standard black tea, people are happy to buy larger packs – but it often depends on what is on promotion as well,” he explained.
“Operationally, we are probably going to produce around 16,000–18,000t this year. As it stands, we can do 30,000t, and if we were to move to a five-shift pattern it would be considerably more. So, growth is not a problem for us.”