Premium Snack Company appoints GM
The Premium Snack Company appointed John Coe as its new general manager.
Coe joins the Hull-based firm from Punch Taverns, where he had been trade marketing manager.
He will bring more than 20 years’ retailing, sales and marketing experience with major companies such as Bass, InBev and Cadbury to the role.
His initial role will be to spearhead the firm’s two new freeze-dried snack ranges in the UK – Nothing But and Fru Snax – and educate trade and consumers on the category.
Coe said: “I’m looking forward to helping to develop a new category in the UK snacking sector for healthy, freeze dried-snacks. We have started this process with the launch of two innovative and exciting ranges in Nothing But and Fru Snax, and there will be opportunities to develop further new products.”