Mondelēz boss joins Millward Brown
Brand, media and communications research consultancy Millward Brown appointed Philip Dickinson as group head of its food and household client management team in the UK.
Dickinson will focus on helping clients to drive growth and strengthen their brands, by providing research-grounded insight on brands, media and communications.
He joins from Mondelēz International, where he had been md/ general manager since 2007.
Before this, he spent over 20 years at Kraft Foods working in a variety of roles across a number of brands. He has also held roles at Bulmers, Canada Dry and Bass.
Dickinson said: “I have worked on a number of consumer brands across multiple markets, and I have learnt that delighting customers and collaborative, highly engaged client and agency partnerships are critical to driving success and growth.
“Action-orientated research is the catalyst to enabling this and I am delighted to be joining Millward Brown.”