IGD convention 2014
Joanne Denney-Finch
IGD chief executive, Joanne Denney-Finch, discussed the changes in shopper behaviour and what changes the industry should make to take advantage of them.
Denney-Finch: “People are now shopping around more, investing more time to get the best quality and ethical standards possible for their budget. On average, we make 24 shopping trips per month and use four different types of retail formats when buying our food and groceries. And yet people still don’t want to spend any more time and effort than they need to.
“As Britain’s most important industry, worth more than car and aerospace manufacturing combined, and feeding over 26M households every day, we need to be even more customer-focused, fast-moving and inventive. And while more disruption lies ahead, it’s nothing that food and grocery companies can’t turn to their advantage by listening harder to shoppers and acting decisively on what they say.”
Watch our exclusive video with Denney-Finch, recorded at the convention, to find out what she said the biggest challenges facing the industry were.