Dairy Council launches ‘cool’ new milk video

According to Cosby, the food and drink industry needed to learn the language of teens in order to convey the benefits of healthy living and to change the lack-lustre image of the sector.

The Dairy Council’s video (see below) which formed part of the organisation’s ‘Milk It For All It’s Worth Campaign’, featured students from the Chelsea Academy in London dancing and acting to highlight the benefits of drinking low-fat milk and having an active lifestyle.

Positive benefits​

Speaking after the ‘Milk It In Chelsea’ video was unveiled last night (February 13) at the Chelsea Academy, Cosby said: “You have got to speak the language of the younger generation; we think making videos like this is the way to promote the positive benefits of a healthy and active lifestyle, which includes drinking low-fat milk.” ​

The food and drink industry needed to do a lot more to engage teenagers in their “own language”​, whether it was to get healthy lifestyle messages across or to tempt youngsters into a food industry career, he added.

Performing after the video launch was Ashley Glazebrook and Glen Murphy of Britain’s Got Talent​ dance duo Twist and Pulse.  The pair said it was important young people knew how to lead a healthy lifestyle, which included what to eat and taking regular exercise.

‘Getting a message across’​

“You’ve got to show young people that it’s fun to eat and drink the right things, along with having a healthy lifestyle,” ​said Murphy.

Glazebrook said: “I think a video like this is a good way of getting a message across to teens, who don’t always think about what they are eating or drinking and what effect it has on their health.” ​

The Dairy Council’s ‘Milk It For All It’s Worth’ campaign aims to reach out to young people in a “fun, colourful and engaging way”,​ Cosby added. He said the ‘Milk It In Chelsea’ video demonstrated this.

The video will be broadcast on the Milk It For All It’s Worth Facebook page, which has 10,500 ‘likes’, and will also appear on the Dairy Council’s online television channel.