Milk film made in Chelsea
The Dairy Council has bolstered its commitment to improving the health and nutrition of UK teenagers in the next phase of its ‘Milk It For All It’s Worth’ campaign.
Young teenagers have been targeted with a colourful new film titled ‘Milk It In Chelsea’. The film encourages them to drink more low-fat milk and take more exercise.
In the film, to be launched on February 13, students from the Chelsea Academy in London danced around their school, taking part in activities and pointing out the nutritional benefits of milk-derived potassium, protein and calcium.
Milk It For All It’s Worth started in early 2011 to teach teenagers “in their own language” about the importance of dairy consumption and an active lifestyle.
