Trends

Van den Eshof discussed some of the key consumer trends for 2022

Key consumer trends for 2022: Exclusive podcast

By Gwen Ridler

The balance between health and indulgence, experiences and flavour mash-ups were just some of the key consumer trends to look out for in 2022, according to Friesland Campina’s global marketing lead for food Suzanne Van den Eshof.

Ready-to-drink, take home and exotic new flavours are key trends that have emerged during lockdown

Drinks innovation

Top drinks trends: how pandemic has shaped innovation

By Gwen Ridler

In the world of drinks innovation, there have been a clear number of trends that have emerged during the events of 2020/21, fuelled by the impact of COVID-19 on consumer purchasing habits.

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