The Food Manufacture Podcast

Episode 6: Uplifting products

By Gwen Ridler

- Last updated on GMT

Tune in for episode six of the Food Manufacture Podcast
Tune in for episode six of the Food Manufacture Podcast

Related tags Product launches Trends Food Manufacture Podcast

The Food Manufacture Podcast returns with a deep dive into uplifting products and how you can build your food and drink brand with some expert advice from this month’s special guests.

Development chef Samantha Rain and managing director Tracy Hughes at sweet treats sourcing and supplier Henley Bridge discussed how manufacturers can affordably and cleverly uplift products using toppings and flavours.

Rain and Hughes also explored some of the major trends they’ve seen with their customers, as well as some simple tricks that food firms can employ to drive the value of their products with minimum financial investment.

Building your brand image

We also talk to copywriter Rose Miller from the Copy Kitchen on how to build a brand image using honesty and integrity that goes beyond just creating a logo and a font. Miller examines some of the brands that are already putting this into practice and what other manufacturers can learn from them.

Returning this month is our now regular segment, Good month, bad month, ​where we discuss the highs and lows of the food and drink manufacturing industry since the last podcast. This month, we discuss new advances in sugar reduction technology and the negative press surrounding aspartame.

20 questions

Plus, we get to know the team as editor Bethan Grylls grills multimedia reporter Gwen Ridler and deputy editor William Dodds on everything from their go to song at karaoke, what cuddly critters they care for and their favourite foods – cucumber pizza, you heard it here first.

All this and more can be found in the latest episode of the Food Manufacture Podcast.

Hungry for more? You can listen to the last episode of the podcast here,​ or explore all episodes so far​ on the website or through your podcast catcher of choice.

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