Boosting production and winning public acceptance are the biggest challenges for scientists seeking to make cultured meat more widely available, according to the scientist leading the research.
GlaxoSmithKline (GSK) and Minerva Research Labs Ltd have fallen foul of the Advertising Standards Agency (ASA), as well as European health claims legislation, with adverts for nutritional supplements.
European food makers are beginning to utilise positive article 13, general function health claim opinions issued by the European Food Safety Authority (EFSA), precipitating a flood of potentially meaningless claims, according to one industry observer.
