Plant-based food and drink product launches

By Gwen Ridler

- Last updated on GMT

Plant-based launches continue in full force
Plant-based launches continue in full force

Related tags Npd plant-based

Frozen organic veg, squeezy peanut butter and gluten-free oats all feature in this round-up of recent plant-based food and drink product launches.
Packd petit pois
Pack'd petit pois

Organic veg range launched by Pack’d  

Smoothie kit and organic frozen fruit firm Pack’d has launched a new organic vegetable range into the freezer aisle. 

Launched as part of the brand’s wider redesign, the full range of frozen fruit and vegetables will now be available in 100% FSC approved fully-recyclable cardboard boxes. PACK'D have also removed 20% of the packaging from their smoothie kit sachets, yet another commitment to being more sustainable. 

New products included: frozen loose leef spinach; peeled and chopped sweet potato; cauliflower rice; and petit pois and sweetcorn.  

Alex Stewart, founder of Pack’d, said: “As the brand has grown, we have built a loyal consumer base for our fruits and smoothies, and adding frozen, organic vegetables to these offerings has always been something we have wanted to do.  

“We are particularly proud to be the first fully organic frozen vegetable range, a shake up for the category, and a great solution for the consumer.” 


UK’s ‘first’ squeezable peanut butter 

Drizzler squeezy peanut butter

Whole Earth has revealed Drizzler, the ‘first and only’ squeezy peanut butter to launch into UK supermarkets. 

Available initially in Waitrose and Tesco, Drizzler will be released in two flavour SKUs: Classic Roasted Super Smooth Peanut Butter; and Golden Roasted Super Smooth Peanut Butter. 

Bryan Martins, Whole Earth marketing and category Director at Ecotone UK, said: “Drizzler expands peanut butter into new and exciting occasions, from breakfast to snacks and dinner.  

“It’s versatile for sweet and savoury meals – and its easy, squeezable format means you can enjoy peanut butter anytime, anywhere. Just shake, squeeze, drizzle.” 

Drizzler is made from 100% nuts and contains no added sugar. The bottle is made from recycled plastic that can be recycled again.  


Rolled oats

Gluten-free oat flour available from Morning foods 

Oat Miller Morning Foods has extended its portfolio to include gluten-free specialised oat flour Avenaflo, available to manufacturers.  

With several sub-types available, the Avenaflo range offers application-specific ingredients for a multitude of product categories, including extruded snacks, ready meals, biscuits, baking and meal replacements. 

Morning Foods commercial director Andrew rutter said: “Demand for plant-based dairy alternative products, particularly in the drinks sector, is driving innovation in the sector, and Avenaflo is proof of the investment being made.  

“Avenaflo can used in a variety of different applications across a range of products. It is functional, nutritious, sustainable and completely plant based. We will continue to invest in this specialised flour range to provide novel oat ingredients that are superior in taste and quality.” 

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