The latest food and drink product launches

By Michelle Perrett

- Last updated on GMT

What are the latest NPD launches?

Related tags Npd

Welsh cheese crisps, dairy-free yogurt for kids, functional tea, and a range of ice creams all feature in this recent round-up of product launches.

Madryn Foods launches new Welsh cheese crisps 

20-6-22 Madryn Foods-7

Bwydydd Madryn (Madryn Foods) has teamed up with farmers’ cooperative South Caernarfon Creameries to create a new variety of all-Welsh cheese and onion crisps.

Launched under the popular Jones Crisps brand, they have been given “extra flavour and tang” thanks to the creamery’s award-winning Dragon cheddar. 

The potatoes used to make the crisps are also Welsh and come from Anglesey, Pembrokeshire or Monmouthshire. 

Madryn managing director Geraint Hughes said: “As well as creating a fantastic new addition to our range of Jones Crisps, we are passionate about promoting Welsh food and Welsh producers.

“From that point of view, working with South Caernarfon Creameries was a no-brainer and their brilliant Dragon cheddar provides the perfect flavouring.”

The Dragon Cheddar Cheese & Onion Crisps are the latest in a series of new products unveiled by Madryn who have opened new bases to cope with increasing demand in in Pwllheli and Llanrwst. 

The Collective launches dairy-free yogurt for children


The Collective, the kids yoghurt brand, has entered the dairy-free sector with its ‘suckies’ range. The introduction of the new range is to addres the high demand for dairy-free options for children, the company said. 

The plant-based products are made in the UK from a creamy oat & coconut yoghurt alternative, blended with real fruit. The ‘suckies’ are packed full of live cultures and calcium for strong bones and Vitamins D & B12 for immune support. 

The product’s pouches are fully recyclable through the Enval pouch recycling scheme and at supermarket flexible plastic recycling bins..

The new dairy-free ‘suckies’ range will be available in two flavours, including strawberry and peach & apricot, and is set to launch across retailers nationwide in September.


Finlays launches tea and botanical powder blend range


Finlays, the B2B tea and coffee supplier, has launched a full solution for beverage brand owners looking to create convenient, healthy, and refreshing beverages for on-the-go consumption. 

Just Add Water is a new range of tea and botanical powder blends that taps into consumer demand for beverages with associated functional benefits. Each blend is packaged in white label single-serve sachets and dissolves instantly in cold water.  

The range features premium tea extracts from The Wellbeing Collection by Finlays which are rich in naturally derived bioactive compounds associated with functional and health benefits. The blends also support clean label claims by containing no added sugar, being low in calories, and free from artificial colours, flavours and preservatives. 

The four recipe blends have been fully developed according to key trends and are designed to align to morning, noon, evening and night-time use. They are immunity, antioxidant, energy and digestion. 

Finlays marketing manager Bethany Ruane said: “Today’s consumers are increasingly mindful of their environmental impact and are turning away from single-use plastics towards refillable water bottles. Our expertly formulated blends contain a precise balance of tea extracts, which consumers associate with an array of health benefits, botanicals and natural flavours. Our blends give brand owners just what they need to be able to offer consumers healthy, flavourful and convenient ways to enhance their water on the go.”

New ice cream products for summer

A range of new ice cream product launches have been made for summer.

Extrême Cookie Cones are made entirely from oven baked cookies. The cookie cones are made of real cookie dough which is oven baked, formed into a crunchy cookie cone and then filled with smooth ice cream. They are available in three ice cream flavours: rich caramel, creamy vanilla and smooth hazelnut, all topped with cookie chunks, chocolate swirls and caramel sauce. 

Nuii has launched its New York Cookies & Cream which consists of crushed chocolate cookies and folded generously through indulgent and creamy ice cream encased in premium milk chocolate combining  more cookie crumbles.

While the new Cadbury Darkmilk is a creamy vanilla ice cream with the richest creamiest chocolate centre, encased in an intense, smooth chocolate coating with a rich full flavour.  The Cadbury Darkmilk ice is designed to appeal to the adults in the household, satisfying the desire to taste a darker, richer chocolate.


Related topics NPD Ambient foods Confectionery Dairy

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