Pladis has released a number of new products under the McVitie’s brand across a variety of formats under its Christmas campaign ‘Merry Biscuits Everyone’.
New products for 2019 included a McVitie’s Mini Gingerbread Men Decorating Kit and McVitie’s Luxury Chocolate Biscuit Selection.
Returning favourites make an appearance this holiday season, including McVitie’s Victoria, McVitie’s Family Circle, McVitie’s Jaffa Cakes Christmas Pole, and McVitie’s Jaffa Cakes Christmas Tin.
Jonathan Bull, head of McVitie’s commercial and seasonal brands at Pladis UK&I, said: “Christmas is the time of year when being with loved ones is at the top of the agenda, and every product in the McVitie’s Christmas range has been carefully crafted as the perfect sharing treat for these moments.
“So, whether consumers are gathering with friends and family, work colleagues or neighbours, there’s something for every occasion in our latest seasonal range.”