Arla launches whey protein for sports drink market

Fat- and sugar-free, Lacprodan Hydro Clear was described as having a low bitterness profile and long shelf life and was specially developed for formulating sparkling protein waters. Factory trials by the manufacturer have found the ingredient can be used to produce sparkling water products with 6% protein.

Products made with the 100% whey hydrolysate solution remain clear, allowing manufacturers to create ready-to-drink beverages with strong health credentials.

20g of protein ​

Arla health and performance nutrition development manager Joe Katterfield said: “With Lacprodan Hydro Clear, it is possible to produce a great-tasting, high-protein sparkling water. This means that sports nutrition brands can launch, for example, a standard 330ml can containing 20g of whey protein per serving, making it perfect for sports nutrition users. ​

“The concept is also ideal for lifestyle and soft drink brands, as it allows them to offer a great source of protein in a convenient and refreshing on-the-go format that will appeal to all ages.”​

Market in growth​

The launch of Hydro Clear followed a period of growth for the sports nutrition market, which saw sales grow 9.5% a year between 2013 and 2017. This was forecast to grow 8.4% annually between 2018 and 2022.

“Market conditions are ideal for launching sparkling protein waters targeted at sports nutrition users, a group of consumers who are always on the look-out for products that deliver high levels of whey protein in a convenient format,” ​Katterfield added.

Meanwhile, last month, Arla set out extensive environmental goals for the business, including making its entire operation carbon net zero by 2050​​ with any unavoidable emissions offset elsewhere in the supply chain.