Freaks of Nature enters foodservice market

By Noli Dinkovski contact

- Last updated on GMT

The Chocolate Fudge (pictured) and Sticky Toffee desserts are claimed to be suitable for 99% of the population
The Chocolate Fudge (pictured) and Sticky Toffee desserts are claimed to be suitable for 99% of the population
Vegan puddings maker Freaks of Nature has moved into foodservice for the first time after appointing Vegetarian Express to distribute two products to caterers, hotels and restaurants.

Created in response to the back-of-house problem of having to cater to diners’ different requirements, the Chocolate Fudge and Sticky Toffee desserts are claimed to be suitable for 99% of the population.

The pre-frozen puddings are free-from the top 14 allergens, and come in 130g portions, with 24 portions per case.

Operating from a 1,300m2 ​purpose-built factory in Ossett, West Yorkshire, Freaks of Nature supplies hot melt-in-the-middle puddings, cold-eat desserts and yogurts to Asda, Sainsbury’s, Morrisons, Waitrose, Ocado, Planet Organic and Whole Foods.

100% plant-based products

Each product is gluten-, dairy-, egg- and soya-free, and made using 100% plant-based products, without artificial additives, preservatives or refined sugar.

With a shared mission to “fill plates with plant-based goodness”​, Freaks of Nature sales director Paul Downing said Vegetarian Express was the ideal foodservice distribution partner.

At Freaks of Nature, we’re all about making delicious, indulgent puddings that everyone can enjoy,” he said.

“Appointing Vegetarian Express is a hugely exciting development for us as it will empower our customers to simplify their pudding offering and save complexity in the kitchen. Freaks of Nature’s puddings truly are for one and all​.”

Gap in the market

Freaks of Nature was founded in 2016 by Peter Ahye, who spotted a gap in the market after a chance conversation with a vegan lady who told him how difficult it was to find good desserts.

When profiled as part of Food Manufacture’s Me and My Factory​ series in 2018, Ahye said he hoped to build a £10m business in three years​. He also identified a potential market of 10 million UK consumers for his products.

Do you have a story to tell?

If you think you and your factory team would make a suitable profile, Food Manufacture​​’s associate editor Noli Dinkovski​​ would love to hear from you.

Related topics: Business News, Chilled foods

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