Egg-free cake range launches in supermarkets

By James Ridler contact

- Last updated on GMT

Oggs has launched an egg-free cake range in Sainsbury's and Waitrose
Oggs has launched an egg-free cake range in Sainsbury's and Waitrose
A new range of cakes made from all-plant ingredients has secured listings in supermarkets across the UK.

Oggs’ four cake variants – Zesty Lemon, Salted Caramel, Chocolate Fudge and Victoria sponge – will land in Waitrose stores on 29 May, with a launch in Sainsbury's stores on 5 June.

Made with an egg replacer developed from the naturally occurring protein in aquafaba, the cakes are completely egg- and dairy-free. The manufacturer planned to release its egg-replacement for sale later this year.

Founder Hannah Carter said: “Our dream is to see egg replacement used in all home and commercial-scale baking products.”

Sustainability

In its bid to be as sustainable as possible, all packaging for the Oggs range is made from 100% recyclable bottle tops.

Oggs mini cakes will be priced from £2.20 for a two-pack, £4.25 for a four-pack, £4.95 for a five-inch cake and £4.25 for nine fairy cakes.

Speaking in March, Carter said the all-plant range was not going to be targeted at vegans.

“I’m not really trying to turn the world vegan,”​ Carter said. “I’m a terrible vegan myself, but I do think if we can encourage the majority of the population to switch up small habits, then we can make dramatic positive changes to the future of our planet.”​

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