Egg-free cake range launches in supermarkets

By James Ridler contact

- Last updated on GMT

Oggs has launched an egg-free cake range in Sainsbury's and Waitrose
Oggs has launched an egg-free cake range in Sainsbury's and Waitrose
A new range of cakes made from all-plant ingredients has secured listings in supermarkets across the UK.

Oggs’ four cake variants – Zesty Lemon, Salted Caramel, Chocolate Fudge and Victoria sponge – will land in Waitrose stores on 29 May, with a launch in Sainsbury's stores on 5 June.

Made with an egg replacer developed from the naturally occurring protein in aquafaba, the cakes are completely egg- and dairy-free. The manufacturer planned to release its egg-replacement for sale later this year.

Founder Hannah Carter said: “Our dream is to see egg replacement used in all home and commercial-scale baking products.”

Sustainability

In its bid to be as sustainable as possible, all packaging for the Oggs range is made from 100% recyclable bottle tops.

Oggs mini cakes will be priced from £2.20 for a two-pack, £4.25 for a four-pack, £4.95 for a five-inch cake and £4.25 for nine fairy cakes.

Speaking in March, Carter said the all-plant range was not going to be targeted at vegans.

“I’m not really trying to turn the world vegan,”​ Carter said. “I’m a terrible vegan myself, but I do think if we can encourage the majority of the population to switch up small habits, then we can make dramatic positive changes to the future of our planet.”​

Related news

Show more

Related products

Plant-based innovation: How to formulate for success

Plant-based innovation: How to formulate for success

Almond Board of California | 31-Mar-2021 | Insight Guide

The trend for plant-based shows no sign of slowing as consumers continue to place an emphasis on personal health, sustainability and ethics. But one formulation...

Give Your Plant Based some Pure Pulling Power!

Give Your Plant Based some Pure Pulling Power!

Gold&Green Food | 28-Oct-2020 | Technical / White Paper

The fact you’re here shows you care about making consumers and the planet feel good!
Health and sustainability are putting the demand for plant-based...

Related suppliers

Follow us

Products

View more

Webinars