NPD GALLERY
Southover launches into premium retail
Southover Food Company is set to expand into the premium retail market with the launch of its Sussex Cured cooked meats range.
Set to debut at this year’s International Food Event on 17–20 March, the range is made using “quality local ingredients, ‘tried and tested’ family recipes and ... traditionally butchered”.
The new range comprises New-York Style Pastrami, Honeyroast Farmhouse Ham, Farmhouse Plain Ham, Cooked Topside of Beef and Cooked Back Bacon.
Southover managing director Steve Pearce said: “In 2019 we will be celebrating our 30th anniversary in style and, naturally, we are excited to showcase Southover Sussex Cured to a whole new market at IFE 2019. It is rewarding that, after so long in the business, we are still challenging the team, producing new products and pushing ourselves to do better.”
