NPD GALLERY
Kinder enters the ice cream sector
Unilever has partnered with confectionery manufacturer Ferrero to bring Kinder Bueno Ice Cream to the UK.
The two new ice cream ranges include three Kinder Ice Cream products – Kinder Ice Cream Stick, Kinder Ice Cream Sandwich and Kinder Joy Ice Cream – that are set to drive value into the kids’ ice cream segment, in addition to a Kinder Bueno Ice Cream Cone for the adult market.
Noel Clarke, vice president for refreshment at Unilever UK, said: “Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category. Well, we’re about to change that by bringing kids not one, but three Kinder Ice Creams to fall in love with.”