New md for Bear snack brand
Kids’ snack manufacturer Bear has appointed Paul Hunter, commercial director of owner Lotus Bakeries, as its new md. He also takes control of sister brand Urban Fruit.
Hunter hoped to use his new position to grow the brands in the UK and push expansion overseas.
“Bear remains a unique proposition within the UK with significant headroom to grow,” Hunter said.
“We want to make the most of this and also take it to new markets where the consumer mind-set is health focused, but where accessible and exciting solutions aren’t yet readily available.”
His appointment follows the departure of Giles Brook, who leaves to focus on his role of ceo of coconut juice producer Vita Coco’s European operations.