Meat replacement brand hits UK

Meat replacement food brand More Than Meat launched in the UK last month.

The range, which includes burgers, sausages and casseroles, uses a blend of plant-proteins and wholefoods to make meals and snacks. The foods are high-protein and zero-cholesterol and contain no added fats, no eggs, no dairy and no meat.

In addition to the existing range, the brand is introducing two new burgers – A Jerk Burger and a Great BRITish burger. 

Other products are also in development and the company has plans to create product lines of salad dressings and vegan cheeses. 

More Than Meat was founded by Barry Honeycombe, a London based, former Silicon Valley software executive and follower of a whole food, plant-based diet.

Honeycombe, who creates all of the products himself and has a certificate in plant-based nutrition, said there was a “huge opportunity”​ in the UK for quality, ingredient led, food that caters to the growing number of people who want to reduce their intake of meat.