Its ShopperVista survey revealed that 75% of shoppers would like more world foods in supermarkets, while in the London the percentage rose to 88%.
Also making the list of the top 10 most wanted world foods were: Mexican, Thai, Spanish and Greek food.
Just making the list were: French, Caribbean and American food.
‘More world foods’
Joanne Denney-Finch, IGD chief executive, said: “Three quarters of shoppers told us they would like more world foods in their supermarkets. Favourites like Chinese, Italian and Indian are shoppers’ top choices, but their tastes extend to foods as varied as Mexican, Greek and Caribbean.
“More of us are travelling abroad and sampling world cuisines, and we want to continue enjoying exotic tastes when we get home. Shoppers in London are the most interested in cooking world foods, which reflects the capital’s ethnic diversity.”
Shoppers’ top 10 requests for more world food in supermarkets
Source: ShopperVista survey.