Marshmallow makes an impact

- Last updated on GMT

Related tags: Saturated fat, Easter

Tangerine is entering the Easter market with the launch of a limited edition Princess Marshmallow Egg.Brand manager Helen Sears says: "The Princess...

Tangerine is entering the Easter market with the launch of a limited edition Princess Marshmallow Egg.

Brand manager Helen Sears says: "The Princess Marshmallow Egg combines a milk chocolate outer egg with a starch deposited pink marshmallow centre to create a truly innovative product."

The individual foil-wrapped eggs will be available to retailers in case display units containing 48 eggs, which are designed to stand out in fixtures and impulse buying areas, where space is often limited.

"This launch will create our first ever seasonal product specifically targeting Easter. It is another example of our ambition to build on our position in the market with new and innovative products that will strengthen our brand portfolio," says Sears.

Related topics: NPD

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