World Cup

Football supporters have helped increase retailers' alcohol sales

Retailers score extra £28M in sales from World Cup

By Laurence Gibbons

World Cup fever and warm weather spurred thirsty consumers to spend an extra £28M on beer and cider in the first week of the global football tournament, compared with the same week last year.

There are many risks associated with sending food and drink products to the World Cup in Brazil

Food and drink firms at risk in Brazil

By Laurence Gibbons

Food and drink manufacturers providing products to the Fifa World Cup in Brazil must fully review their supply chain or risk failing victim to mistakes made by the home nation.

World Cup fever takes over food manufacturers

Food and drink brands catch World Cup fever

By Laurence Gibbons

A nationwide World Cup BBQ party beckons, with shoppers set to stock up on food and drink ahead of the England football team’s opening match with Italy on Saturday, Tesco has claimed.

Brazil 2014 is expected to kick off a £271M boost to food and drink sales

World Cup to boost British food and drink sales

By Michael Stones

The Brazil 2014 football World Cup is set to kick off a £271M boost to Britain’s food and drink industry, according to research from e-marketing firm Webloyalty.

It's a goal – the FIFA World Cup and other sporting events will boost demand for international food, drink and grocery products, predicts Mintel

Top four shopping trends for 2014 named by Mintel

By Michael Stones

The top shopping trend for food, drinks and other grocery items next year will be towards products with international links, predicts market research organisation Mintel.


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