Food and drink brands catch World Cup fever

In preparation for the surge in demand, a number of UK food and drink businesses have launched World Cup packaging. Click through our gallery to see some of the best football-themed packaging from around the world.

Tesco beer category spokeswoman Natasha Pitman said temperatures were set to soar into the mid-20s°C and the start of England’s World Cup campaign would create a carnival atmosphere in the UK.

“The mere mention of a sunny weekend from weather forecasters is enough to change shopping plans and judging by early sales we believe many people will be enjoying al fresco dining this weekend,” ​she said.

‘Biggest BBQ party’​

“But of course on Saturday night there’s also the greatly anticipated England v Italy game so we are preparing for what could be the biggest BBQ party nights for several years.​

Tesco has brought in extra supplies to its depots to make sure stores can be stocked up for customers at the drop of a hat, she added.

Since Wednesday morning sales of BBQ food, salad vegetables, ice cream, beer, wine, Pimms have been the most popular items at Tesco.