Fifa World Cup

Snickers' joke about Suarez has earned the brand over 32,000 retweets

Food firms suggest Suarez should bite products not people

By Laurence Gibbons

Food and drink manufacturers have taken to Twitter to respond to Luis Suarez’s alleged biting of Giorgio Chiellini during the Uruguay and Italy football match at the World Cup in Brazil last night (July 24).

There are many risks associated with sending food and drink products to the World Cup in Brazil

Food and drink firms at risk in Brazil

By Laurence Gibbons

Food and drink manufacturers providing products to the Fifa World Cup in Brazil must fully review their supply chain or risk failing victim to mistakes made by the home nation.

Brazil 2014 is expected to kick off a £271M boost to food and drink sales

World Cup to boost British food and drink sales

By Michael Stones

The Brazil 2014 football World Cup is set to kick off a £271M boost to Britain’s food and drink industry, according to research from e-marketing firm Webloyalty.

It's a goal – the FIFA World Cup and other sporting events will boost demand for international food, drink and grocery products, predicts Mintel

Top four shopping trends for 2014 named by Mintel

By Michael Stones

The top shopping trend for food, drinks and other grocery items next year will be towards products with international links, predicts market research organisation Mintel.


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