Snickers suggested that the next time Uruguay striker Suarez was hungry he take a bite out of Snickers, tweeting that the chocolate bar was “more satisfying than an Italian”.
“Hey Luis Suarez, next time you’re hungry just grab a Snickers,” the firm Tweeted last night.
The tweet has since received 32,136 retweets and 13,450 favourites.
Scroll down to see how other food firms have sunk their teeth into the marketing opportunity.
Betting website Ladbrokes joined in on the jokes, referencing Snickers current advertising campaign with its tweet: “GET SOME NUTS: Luis Suarez, have a Snickers you turn into a right diva when you're hungry!”
Snack on food not players
Chicken restaurant Nando’s also suggested Suarez try one of its dishes instead of snacking on football players.
Trident Gum, McDonald’s and Budweiser all also took to social media to promote their brands at Suarez’s expense.
“Chew Trident. Not soccer players,” the Mondelēz International-owned brand tweeted.
Football’s governing body Fifa has opened up disciplinary proceedings against Suarez, after the referee failed to see the incident and took no action.
If Fifa takes retrospective action the striker could be banned for 24 matches or two years.