Mondelēz International investing over $5m in new Singapore snack lab

By Bethan Grylls

- Last updated on GMT

Mondelēz Singapore opening ceremony
Mondelēz Singapore opening ceremony

Related tags Investment R&D

The global manufacturer behind Cadbury’s, belVita and Oreo is setting up a Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore, backed by more than $5m.

The new Mondelēz facility expands on the capabilities of the company’s existing Singapore Technical Centre, established in 2006, which was later followed by an expansion in 2018 that centred on innovation and product development in the gum and candy category.

The Lab and Innovation Kitchen will serve as a strategic centre of excellence and regional hub; and forms part of a wider commitment from the food producer to firm up its foothold across Southeast Asia and Australia, New Zealand and Japan through NPD.

Executive vice president and president AMEA, Deepak Iyer, said the aim is to create a “dynamic space where creative ideas can flourish”.

He continued: “This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia Pacific, Middle East and Africa business.”

In particular, Mondelēz International is keen to focus on ‘mindful snacking’, as part of its mission to develop ‘the right snack, for the right moment, made the right way’. This includes a focus on products that encourage portion balance​ and ‘mindful indulgence’.

It also aims to build on the skillsets already housed at the Singapore Technical Centre to further drive innovation and enhance operational efficiency.

Mr Chan Ih-Ming, executive vice president of the Singapore Economic Development, which opened the facility today (23 May 2024), added: “The expansion will capitalise on opportunities presented by the rising Asian middle class, and a growing appetite for premium and responsible snacking experiences. Singapore, which is at the heart of Southeast Asia and boasts a vibrant food ecosystem, presents an ideal location for such endeavours.

“We are proud to stand alongside Mondelēz International as they embark on this new and exciting journey to delight consumers with every bite!”

In other news, UK savoury biscuits start-up Good Guys Bakehouse has raised £550k to fuel retail growth.

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