For Aisha announces trio of senior hires

The new appointments included Joy Parkinson as executive chair, Leighton Paul as financial director and Emelyne Bradley as commercial director. Together, the three bring more than 62 years of experience across finance, strategic sales and worldwide marketing to their roles.

Parkinson, who most recently spent nine years as chief executive of Faith in Nature, planned to grow For Aisha both in the UK and internationally through existing product ranges and new product development in order to hit the brand’s £10m target in the next four years.

Global experience ​

Commenting on her new role, she said: “At the heart of For Aisha is a global experience, sharing, tasting and embracing food from around the world. I’m delighted to be a part of this company to help lead For Aisha to international success and continue to be pioneers in the halal baby food industry.”​

He trio of hires is part of For Aisha’s growth plans, which included a greater effort to expand internationally.

The brand recently secured retailers Spinneys and Choithrams as stockists in the UAE, which was shortly followed by Singapore. It expected growth to continue into 2023, with the aim of entering more markets in the Middle East, Europe, and Africa, ultimately helping to reach the target of £10m turnover. 

‘Explore, embrace and taste’​

Emily Salter, marketing manager of For Aisha, added: “Our long term goal is to make For Aisha the number one halal baby food brand of choice worldwide, with widespread UK and international distribution, so that consumers all over the world can explore, embrace and taste our amazing, diverse recipes.”​

Meanwhile, the Compleat Food Group is making a major investment in its ESG capabilities with the appointment of David Moore as its first group head of ESG.​​

Moore, who was previously senior technical manager at Winterbotham Darby, which is now part of the newly formed Compleat Food Group, brings with him over 20 years of experience working in the food production industry.